Phil Gerdes
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Social Media Done Right… the New Standard for Real Estate Agent Marketing – Part 11

We’ve spent several months learning about social media posts, timing, and overall best practices.  We even jumped into video creation, publication and more.  With all that in mind, this month let’s cover some of the go-to apps and platforms that help add ease and consistency to our social media experience.

Hootsuite is a great social media management platform that allows users to work through its dashboard interface to post, schedule and manages content from Twitter, Facebook, Instagram, LinkedIn, Google+ and Youtube.  Because of Hootsuite’s multi-platform capability, it tends to be used by most.  It’s important to recognize that while Hootsuite is most popular, it does take some getting used too. 

Initially, once you create your Hootsuite account, you’re going to add your social networks, from there you’ll create streams for each social network.  A stream is things like your Facebook News Feed, your Twitter account, or even the Twitter of someone you follow, essentially every aspect of the social media networks you want to track.

From this point you can post, schedule posts, follow feeds, almost anything you would do from your individual social media platform, but all from the comfort of one site.  Also, hoot suite offers an app for your mobile device.

The next go-to platform is Planoly.  Planoly is a platform focused on Instagram.  Similar to Hootsuite, you are able to schedule posts with captions, hashtags, tags, locations and more.  One of the major benefits to Planoly though is the ability to do what Planoly calls, visually plan.  When you’re logged into your Planoly account you’ll see a preview of your Instagram wall, and in turn, better be able to plan your future posts.  This is a huge benefit when your goal is to create a structured theme for your brand on Instagram.

Another perk to Planoly is that you can plan themed story posts.  This can be huge!  Remember, as we’ve said in so many previous articles, your brand is something that you a constantly creating.  Platforms like these allow you to be more strategic in creating your perfect online presence.

Next up, one that you may not think falls into the go-to platform, YouTube.  A lot of the time we think of our social media presence as one that lives on more common networking sites such as Facebook, Instagram, SnapChat, Twitter and LinkedIn.  YouTube, however, has quickly become the go-to search engine for the masses.  Because of this, it’s important that you upload your videos and treat YouTube as where you house all of your video content.  Essentially, it becomes your video library.

And the last app that we will cover is one of my big-ticket apps, it’s called, WhenToPost.  WhenToPost is an app that syncs with your Instagram profile and, based on content engagement, tells you every day what three times you should be posting.  Then entire idea when it comes to building your social media presence is to garner engagement.  This app helps you to not only gain higher levels of engagement but to do something that is arguably more important, create consistency.

These are just a few sites and apps that will help you to “set it and forget it” when it comes to your marketing efforts.  I hope you’ll grab these and put them to work.  Until next time.

See you next month!

Have questions, a topic you’d like to learn more about?  Email [email protected] with the subject CRP Article Topic and we will work on fitting it in.